This document sets for your legal agreement (“Agreement”) with U.S. Venture, Inc. (“USV”) for your use of the Shop.usautoforce.com Website (collectively “Service” or “Services”).

USV may change the Terms at its sole discretion. Your use of the Services is subject to the most current version of the Terms at the time of such use.

1. Definitions. Unless otherwise defined, capitalized terms used throughout these General Terms have the meaning stated below:
   1. “Account Information” means the information you provide to USV when you register for a Service, including your USV ID and log-in information.
   2. “USV Materials” means any Materials provided by USV under these Terms.
   3. “Intellectual Property Rights” means copyright, moral rights, trademark, trade dress, patent, trade secret, unfair competition, and any other intellectual and proprietary rights.
   4. “Marks” means the trademarks, logos and service marks displayed on the Services.
   5. “Materials” means any materials provided by you or USV, including without limitation any (a) User Material; (b) information, data, documents, images, photographs, graphics, audio, videos, or webcasts, (c) products, and (d) Software.
   6. “Share” means to email, post, transmit, upload, or otherwise make available through your use of the Services.
   7. Sshop.usautoforce.com Website” means USV software code and associated documentation, including without limitation any mobile and tablet applications related to the Shop.usautoforce.com Website, content files, drivers, patches, or fonts.
   8. “Licensor” means U.S. Venture, Inc., a Wisconsin corporation principally located at 425 Better Way, Appleton, Wisconsin
2. License Grant and Acknowledgements
   1. Subject to the terms and conditions herein, Licensor hereby grants User and its retail site operators a non-exclusive license to use the Shop.usautoforce.com Website.
   2. User acknowledges that Licensor owns all right, title and interest in and goodwill pertaining to the Shop.usautoforce.com Website and agrees that it will not, during the term of this Agreement or thereafter, attack or challenge in any manner or in any forum the ownership and interests of Licensor in and to the Shop.usautoforce.com Website, nor will User attack or challenge the validity of this Agreement.
   3. User shall not attempt to register the Shop.usautoforce.com Website, either alone or in combination with other marks or indicia, nor shall User use or attempt to register any marks confusingly similar to the U.S. AutoForce trademarks, if any, in any country of the world.
   4. User agrees that all uses of the Shop.usautoforce.com Website and the value of the goodwill associated therewith shall inure solely to the benefit of the Licensor
3. Term and Termination
   1. Licensor may terminate this Agreement at any time, without prior written notice, in its absolute and sole discretion.
   2. The term of this Agreement shall expire one (1) year from the acceptance of this Agreement by User. Thereafter, this Agreement shall automatically renew for additional one (10) year terms.
   3. Termination of this Agreement under this Section 3 shall be without prejudice to any rights that either party may otherwise have against the other party.
   4. Upon the termination or expiration of this Agreement, User shall immediately cease all use of the Shop.usautoforce.com Website and shall return, at its expense, any and all signage bearing the U.S. AutoForce trademarks, if any, to Licensor.
   5. User shall be deemed to be in default under this Agreement, and all rights granted herein shall automatically terminate without notice, if User purports to transfer any rights or obligations under this Agreement to any third party without the prior written consent of the Licensor.
4. Shop.usautoforce.com Website Protection, Maintenance
   1. User agrees to provide Licensor with such reasonable assistance as Licensor may require in maintaining and/or procuring the registration of or protection for any of Licensor’s rights to the Shop.usautoforce.com Website.
   2. f User becomes aware of an infringement of the Shop.usautoforce.com Website or a suspected infringement, User shall promptly notify Licensor of the same.
5. Governing Law
   1. This Agreement shall be governed by and construed in accordance with the laws of the State of Wisconsin.
   2. This Agreement cancels and supersedes all prior written or oral agreements between the parties with respect to the matters referenced to herein.
6. Acknowledgements
   1. Licensor expressly disclaims the making of, and User acknowledges that it has not received, any warranty or guarantee, express or implied, as to the potential volume, profits, or success of the business venture contemplated by this Agreement and the use of the Shop.usautoforce.com Website.
7. Agency
   1. Nothing is this Agreement shall be construed to render either party liable for any of the acts, omissions, or Obligations of the other party, and the parties shall in no way be considered agents or representatives of each other, and neither party shall have the authority to bind the other.